This is an article for ‘The Killers’ from NME. The article uses 3 columns which makes it look more sophisticated, like a newspaper, which is part of NME’s house style. This makes the magazine seem more up market. Another trademark of NME is mainly the use of black and white, again making the magazine seem more sophisticated. The mode of address is quite formal, it is also quite light hearted: “they’ve been shopping for Stetsons and enjoy a bit of a hoedown”. Considering this is a double page spread, there is not much text in the article. The ration of pictures to text is about 1:1. This appeals to the audience as it will not take them that long to read the aritcle. The main iamge in the article is a group shot of the band. They all have quite serious facial expressions. The article has quite a lot of praise for the band; “The Killers are in a more playful mood”. This makes NME seem more friendly and light hearted. There are a couple of drop caps in the article, one at the start and one near the middle, this is another part of NMEs brand identity and an attempt to make the magazine more sophisticated.
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