NME is published by IPC Media. On this cover part of the masthead is blocked by an image, this is a common convention used in a lot of magazines. This is known as a media code-the target audience will instantly recognise NME even if the masthead is obscured. The cover lines on the cover are all slanted and going in different directions. This is another trademark of NME and it appeals to the audience because it makes the magazine seem edgy and eccentric-which is probably what the readers want to be themselves. There are a couple of puffs that make reference to articles in the magazine, attempting to pull the reader in. There is also a lure-‘I can’t keep on living like this’ which makes the article and magazine sound exciting, again trying to pull the reader in. The central image is a medium shot of Lilly Allen. Her facial expression is very moody making the magazine seem serious and dramatic. The font of the cover lines is quite messy making the magazine seem informal and cool. The main colour used is red, which has connotations with passion and danger.
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