Evaluation-5: How did you attract/address your audience?

To make my magazine look attractive I used a dark colour scheme consisting mainly of black and red, which would appeal to most rock fans. I included previews to articles to try and make the magazine sound cutting edge and exciting- ‘the latest news’, ‘the new album’. I also used a puff: ‘FREE POSTER’ which is written in red and in capitals so it sticks out and hooks the reader in.  I addressed the audience in a fairly informal way, for example I used slang such as ‘stuff’ and ‘toss up’. I think this would appeal to the target audience of rock music fans as stereotypically they are not very literate and that is how they talk.